business

Be Sure to Pay Yourself First!

“Don’t save what is left after spending; spend what is left after saving.” -Warren Buffett

In 2004, I began my business with such excitement and enthusiasm that each and every morning I could not wait to get to the shop and get to working in and on my business.  In the evenings I found it hard to calm my mind down enough to go to sleep.  I was like a kid trying to go to sleep Christmas Eve!

As the months turned into years, this excitement was still there but something had crept into my life that was beginning to drain some of the enthusiasm and passion.  It wasn’t the work, customers, or the employees… It was the stress coming from financial strain.  This strain was not only in my business, all business feels some of that; this was coming from my personal financial strain.

I was always able to move things around and make things happen no matter the cash flow.  It wasn’t always easy, but it always worked out.  But at home was a different story.  As I was trying to figure out the problem, I became aware that I was neglecting the most important employee the business had… Me.

I was not treating myself as a real member of the team.  When things were tight at the shop I would wait to write my check until things were a little better in the business checking account.  The funny thing was that when the checking account would get a little better, this sense of security kept me from pulling money out of the business and I still wouldn’t write myself a check.

This went on for quite some time and I always figured I would catch myself back up when the business was doing even better.  This is a very dangerous way to operate any business.  The business was already 6 years old.  How long was I planning on doing this?

Priority #1:  Pay Yourself First

The biggest take away here is that if you own a small business and are just getting started, that you make it a priority to “Pay yourself first!”  Not doing so is a common mistake I see made among new entrepreneurs and it isn’t a move that will lead to success.  Instead this will eventually lead to not only personal financial hardship, but also allow fatigue, disappointment and resentment to creep into your passion.

The best I can figure is that as the owners of small businesses we treat them as though they were our children, our babies.  The business is completely dependent on us to make decisions for it so that it can thrive and succeed.  As a parent now, I am confident that if there wasn’t enough food for dinner I would go without so that my children could go to sleep with full stomachs.  This works for the short term, but compounded over time, my children would be worse off from the loss of their father from starvation.

It’s easy to look at your business and make the sacrificing decision to forego your own income to insure that there is enough money for the business to operate on.  And there are times where we have to make those choices and sacrifices to achieve our goals within our business.  But what we have to do is create a system and a plan so that these situations do not become a perpetual issue that keeps our personal lives from being financially stable as well.

As entrepreneurs, we get into business for many different reasons.  But the main reason is to make money and provide for our families doing something we love and have total control over.  We have to keep this in mind and understand that at the end of the day, if we are not bringing home an income we are not running a business.  Instead we are spending time working on our hobby.  This will not sustain us long term financially if that is our goal.

For a business to truly succeed it has to know what players exist and operate accordingly.  If you don’t deliberately charge the business for your work then the business has a false sense of success.

What if You Tried to Sell Your Business?

Think of your business as if you were going to sell it.  Many of us would never think of selling our most prized possession, but just humor me for a moment.  If you were a buyer looking at the books of a business like yours and it showed a profit of $100,000 per year consistently, you would be pretty interested right?  What if you discovered that the owner didn’t have a salary at all taken out of the business in those books, and the owner provided 75% of the labor that was associated with delivering the goods of that business to market to generate that $100,000?  What this means to you as the buyer is that if you bought the business and the owner was gone then you would have to hire a person to do that job to ensure that the profit stayed the same for your investment.

If a person to do that job cost $50,000 a year then your profit would be $50,000 a year on your investment not $100,000.  What if that skilled person cost you $75,000 per year?  The deal doesn’t look so appealing now does it?

In order for you to truly know how your business is doing financially, all labor expenses must be accounted for and no one works for free… not even you!

A Portion of Every Dollar Should Go Home

When you are getting started in your business, set it up so that the business is paying you something out of every dollar that comes in.  (Here is an article that shows how I do this in my accounting, Strengthen Your Business)

This is not a bad thing for your business.  Your business will always generate the money it needs to survive…  as long as it knows that it needs to generate that amount.  Have you ever had that month where you had no idea how the money was going to come in to cover everything?  But at the end of the month you look back and see that you had just enough come in and made it work.  That’s because the business knew what it had to do and decisions were made, jobs were completed, and calls were made to make sure that happened.  Make sure that the business knows all the numbers it needs to hit in order to achieve its goal… including your income no matter how small it is.

Pay yourself first… no matter how small it may have to be!  Pay yourself first!

How to Market The Leathercraft Business Today

Phone book ads, business cards, brochures, newspapers, and local radio.  Fifteen years ago these were still the main components of a good marketing strategy for the leathercraft business to get the word out about their services.

When I began my business, I spent a substantial sum of money using marketing products just like these.  The world of Likes, Comments, DM’s and Sharing photos to thousands of people with the tap and swipe on a piece of expensive glass was not yet a reality.

Facebook was just a place for college kids to connect and share funny anecdotes.  Instagram wasn’t a thing yet.  And twitter… well, twitter (if it was around) was still as confusing and useless as it is today.

The best option for connecting with our customers online during those days, was for them to happen onto our website and hopefully be able to navigate their way through the makeshift debris of photos and half written content.  At best, they would be able to get our phone number to just give us a call.

Today we live in a hyper connected world where anyone has the ability to express an opinion, share a photo, or even share an hour long live video on how they prefer to assemble their peanut butter sandwich.  Platforms like Facebook and Instagram have become ingrained into the fabric of a great majority of the population for staying connected with friends, family and businesses. Continue reading

Should I turn my hobby into a full time business and quit my job?

One of the most common questions that I get asked from younger craftsmen is, “When should I turn my hobby into a full time business and quit my job?”

This is a question that I do not feel qualified to answer.  Outside of college, I have never had a job.

This usually gets a chuckle in response… but it is the truth.

After I graduated from college I began doing contract work for the man I did my apprenticeship with.

I use the word apprenticeship without a complete understanding as to what a true “apprenticeship” might look like to others in the craft. But more on that in the future.

After some time he offered to sell me the shop and I began my dance with banks to make it happen.

Fifteen years later, years of trial and error, and piles of debt taken and paid off, here we set.

So when someone asks me if they should walk away from a secure career?  Walk away from a steady paycheck?  Maybe even walk away from health insurance, dental, not to mention their own parking spot… I say maybe not.

I once heard an ole boy say, closing his business and getting a job was like “coming in out of the cold.” Continue reading

Your Dollars Should Work to Strengthen Your Business

For the majority of us in Leathercraft, we absolutely love what we do.  But, if you are like me, you probably don’t love working on the financial side of your business.  If you want to strengthen your business, then the financial aspect of the business has to be discussed.

Tell me if this sounds familiar to you in your life or your business:

You have been working hard on a big project and you are wrapping it up.  Oh boy, now time to have it picked up and get that big check and feel the relief of cash flow coming into your business.  Time to pay yourself and payoff those material bills that you have been piling up over the course of this project. Happy Days!

After the customer leaves with his beautiful project in his hands and his check in your hands, you feel a sense of accomplishment. You know that you have lived to fight another day and your shop thanks you.

After the deposit is made into your bank account and all the checks to your suppliers are written and mailed out, you now look to see what great amount you will be “taking home” to enjoy.  

Suddenly you realize looking at your account and books that you have very little, or none, left for yourself.  WHAT?  How can that be?  

“I bid the job correctly… I think.”

“I didn’t buy more material than I needed for this job… did I?”

“I should have more money than this, what happened?” Continue reading

A Review of the book “The War of Art” by Steven Pressfield

resistanceThis is a review of the book “The War of Art” by Steven Pressfield.  Pressfield has written many books in both the fiction and nonfiction space with one of his most successful being “The Legend of Bagger Vance.”

I am an avid reader of nonfiction books specifically directed at business and development.  I came across “The War of Art” last year and consumed it first in audio form while working in my shop.  After listening to the book multiple times and gaining great insight every time, I have added this book to my list of “Must Reads” for anyone wanting to succeed in their business and personal life.

If you are a creative in any field, this book will bring to the surface those things we all do that sabotage our focus and productivity.  Whether your gifts and talents are put to use as a hobby or they are the sole form of revenue for your household, using these talents in a way that the universe calls for you to do is not something you can ignore.  What Pressfield calls “Resistance” sets up shop in our lives with a sole purpose to keep you from that which your guts tell you has to be done to be complete and happy.

Continue reading

Do You have Projects You Procrastinate On?

img_1011Have you ever found yourself working happily on the project that you are most excited about only to have a voice in your head reminding you of that one job you put off for way too long?  Those projects you procrastinate on consistently? That one job that you set on the bench in the corner of your shop and feel it staring at you throughout the day?  In your mind you know that you need to just put down what you are doing and get it done so you can get back to what you love.  But as the days, weeks, or maybe even months continue to cycle by, you make an honest attempt to convince yourself that you will do it “tomorrow.”

 This is procrastination, resistance, or simply lying to yourself.  We all do this from time to time, but for some of us this can become a chronic disease among the best of craftsman.  We work so hard to improve our skills and talents, that we tend to put off the types of work that don’t add value to our skill set.  In an attempt to be good stewards in our business and remain financially responsible, we take these jobs because of our lack of confidence in our true passion.  We tend to look at these jobs as a necessary evil because it must be a sin to turn down work.  So we end up taking the project on, knowing in our minds that we don’t want to do them and in turn putting them off to the point that the customer is upset.  And we ourselves are upset for having to do them.

Continue reading